We have three main strengths. The first is that we can carry out the entire process in-house, from creating the concept that forms the core of a brand to the creative work that connects that strategy to expression. Have you ever had the experience of "I came up with a concept, but somehow it doesn't seem to fit with the tool's design or worldview?" We are involved in projects from the earliest stages, conducting thorough interviews, gaining a deep understanding and recognition of the objectives and market value, and then creating creative work based on that strategy. By carrying out the entire process from concept creation to creative work in this way, we are able to create a consistent brand.

The second is our strong management skills. Projects involve people from various fields. Especially when building stores or facilities, people from many fields, including architecture, production, design, and photography, are involved and all work together, making management crucial for the smooth execution of the project. At Ckd, we also act as interpreters, facilitating communication between clients and creators. It's common in the creative industry for clients to struggle to convey their intentions to the creator, or for creators to be unable to understand what they're saying. At Ckd, we act as a bridge between clients and creators, understanding their requests and intentions and translating them into language that's easy for the creator to understand. The same is true when communicating creators' ideas to clients. By doing so, we aim to improve communication in the relationship and achieve better results.

The third is our extensive experience and knowledge in printing. At Ckd, we work not only with printing companies but also with paper manufacturers such as Takeo, and are one of the first to adopt environmentally friendly materials such as LIMEX and FSC-certified paper made from properly managed forest timber with the aim of protecting forests. We propose products that are suitable for various projects, including those related to the SDGs.

Furthermore, at Ckd, we leverage the characteristics of each medium, including print, web, and video, to propose a strategic media mix suited to your objectives. While digitalization is on the rise these days, focusing solely on cost reductions can damage your connection with customers. We believe that print media, which remains in your hands and engages all five senses, is an important tool for expressing a brand's worldview and strengthening the bond between the brand and its customers. By using a media strategy that unifies the worldview of print, web, and video, we can present a consistent brand image to consumers and enhance brand power.