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Art Directon, Photo Direction, Book Design

Gready Brilliant S/S Campaign

client:

SEKIMIKI GROUP Co.,Ltd.

He worked on the brand image visuals and seasonal catalogue for the fashion brand "Gready Brilliant" for spring/summer 2018.

The brand concept for Spring/Summer, "Eclecticsim," means a different philosophy, and the client wanted to propose unexpected pattern and color combinations and styling that defies expectations. Therefore, for the Spring/Summer catalog, we completely changed the brand's worldview from the past, "Gready Brilliant," and photographed it in a magnificent setting, like a canyon on a coast overseas. The images were created so that the patterns and colors of the clothes would stand out against the backdrop of a terrain carved out by erosion.


The photos look like they were taken on location overseas, but they were actually taken along the coast of Fukuoka City. In the cold February weather, tents were set up and heaters were installed before the shoot began.

At Ckd Creative Studio, he is involved in planning, model casting, location hunting, art direction, and catalogue design.

Gready Brilliant Spring/Summer brand image and seasonal catalog design

Creative direction: Ckd Creative Studio / Art direction: Ckd Creative Studio / Planning: Ckd / Photography: Maeda Koji / Styling: Mineno Yu / Hair and makeup: Suyama Yuko / Design: Ckd Creative Studio

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