We were involved in the invitation design for the new "Aim" collection by Italian lighting brand FLOS. The beautiful, organic interior design, reminiscent of plants, was created by the Paris-based brothers Ronan and Erwan Bouroullec.

Because FLOS is managed in Italy, the brand needs to design tools for the Japanese market while adhering to the brand identity (BI) of the home country.

For this invitation, we cut it out and designed it from an artistic perspective to give it the appearance of a single object.

To bring out the organic feel of "Aim," the paper used is thick "GA board," which has a soft feel and a warm texture, and the title is decorated with white foil.