He has been involved in the production of the quarterly magazine "IMS VIEW" for the commercial facility IMS for several years.

ADK, in charge of IMS, approached us about renewing "IMS VIEW," the quarterly magazine for IMS, a commercial facility in Fukuoka City. Within the client, IMS, there was an opinion as to whether "IMS VIEW" should be positioned as a catalog or something more like a reading material, and in the market, media published by commercial facilities, such as department stores and fashion malls, had been struggling financially, so they mainly used catalog-like promotional tools.

To determine the direction of the booklet, Ckd Creative Studio established the positioning of each of Fukuoka City's major department stores and commercial facilities - Hakata Daimaru, Fukuoka Mitsukoshi, Iwataya, Solaria Stage, VIORO, and IMS - based on their brand strategy. As the name Inter Media Station suggests, IMS is a building that has been creating and disseminating fashion culture since it first opened, and reaffirming this as a strength that other facilities do not have, the quarterly magazine "IMS VIEW" also incorporates cultural information, positioning it as a communication tool connecting IMS with its customers. The proposal was accepted, and the production of the new "IMS VIEW" began.

Each issue of "IMS VIEW" sets a seasonal theme and produces a creative cover. For this issue, the theme is "FALL BLOOMING" and visuals that capture the autumn atmosphere were created. The flower petal art makeup was created by a hair and makeup artist. In addition, seasonal posters were produced to be displayed inside the building and around town in conjunction with the visuals of "IMS VIEW".

The magazine not only introduces seasonal fashion items, but also introduces things and events within the building from the perspective of an IMS VIEW editor, separate from IMS sales promotion, and features interviews with selected artists associated with Fukuoka. Projects using the artists' works were planned, and exhibition events were held within the building in conjunction with "IMS VIEW."

The new commercial facility IMS was rebranded from "IMS VIEW."